WILLIAM KAVEN X SUBARU JAPAN

William/Kaven is big in Japan. In Subaru Japan's recent ad campaign for the Subaru Outback, Daniel Kaven illustrates the commonality between architecture and car design.  Both environments, one static, the other mobile, are created to be fluid, elegant and fun to be in.  

In Daniel's own words, "Car design is very similar to architecture.  A car is a shelter that moves from point A to point B and architecture is static.  What is interesting about cars, is that they are not site specific.  They move between sites.." 

Watch the ad HERE.